Our New Brand and Logo Combine Simplicity, Imagination, Safety and Commitment
05 October 2016

Our New Brand and Logo Combine Simplicity, Imagination, Safety and Commitment

The selection of MONI as our new brand – as well as the style and selection of colors for our new logo – didn’t happen by accident. A great deal of research, thought and introspection took place as part of their creation.

The Name: Short and Simple

MONI was a good place to start since it’s commonly how we’re referred to both internally and externally. It will be an easy transition for virtually everyone who has used “Monitronics,” and a catchy name that will help us build brand awareness.

Research tells us that our customers don’t just demand professional, friendly service and the latest technology. They want fast response to their emergencies, as well as quick resolution of their questions and issues. Today, it’s all about speed and simplicity; MONI is a reflection of their needs because it’s concise, fast and simple. Our new name matches our goal of providing the quickest and most efficient customer service in the industry.

Finally, MONI represents a name and a mission that will serve our dealers well. It’s not just an easy brand to present to potential customers, but also a promise that we’ll provide the products, services and offerings to position them for success.

The Logo: Imaginative and Safe

Besides being unique from other companies in our industry, the choice of purple and green for our logo comes from the principles of color theory.

Purple is traditionally considered to be the color of royalty, but it’s also commonly known as a color of imagination. The color is actually created from a blend of red (energy) and blue (stability). Taken together, purple is a perfect choice for MONI’s mission of being forward-thinking, fast and dependable.

Green was an easy choice, since it is well known for safety, growth and health. It’s an emotionally positive color, and also a perfect fit for MONI’s mission.

Finally, two triangular shapes overlap to form the intersection of all of these values. That’s our core. It’s what we stand for, and it’s what we want to represent to our customers.

They are at the center of all we do, so it’s only natural that they’re at the center of our logo.

Related

Most Popular:

ASAP Now Available in Phoenix

We are excited to announce that ASAP is now available in Phoenix, Arizona.

MONI is Proud to Support Our Troops!

On behalf of our employees dealers who have served our country in the armed forces, MONI will donate $10,000 to wounded veteran Noah Galloway’s charitable fund No Excuses.

Utilizing Social Media to Generate Leads

Thirty-seven percent of people in the United States bought one or more smart devices in 2015, and many of the people in this large consumer market are tech savvy – so how do you tap into them? Having...

MONI HONORS MILITARY APPRECIATION MONTH WITH DONATION AND DISCOUNT FOR U.S. ARMED FORCES

MONI is excited to announced a new customer offer for Military Appreciation Month. MONI is a proud supporter of the U.S. Armed Forces, including its large base of employee and dealer veterans, and is ...

MONI Introduces First-of-its-Kind Interactive Kiosk at Dallas Love Field

MONI introduced an interactive smart home security kiosk at Dallas Love Field, the first interactive kiosk of its kind in the smart home space. The kiosk is designed to educate consumers about smart h...
Search
Categories
Archive